In this week’s Sports Business Journal:
- The contrasting results of midseason breaks has the NHL looking to build on the success of its 4 Nations Face-Off and the NBA facing criticism as its experimentation with the All-Star Game format has not landed on a new winning formula, report Alex Silverman and Tom Friend.
- SBJ’s Tech Week offers three days of celebrating, networking and learning on Mar. 4-6. Plus a look at the 10 Most Innovative Sports Tech Companies.
- MLB’s automated ball-strike challenge system, which has been undergoing testing in the minor leagues, makes its Spring Training debut this year and could reach regular-season games as early as 2026, Mike Mazzeo writes.
- AEG has high hopes for its Coachella Valley Invitational, which serves as spring training for soccer, continuing to grow, according to SBJ’s Alex Silverman. More than 20 teams across MLS, NWSL and USL participated this year.
- With spring and warmer weather around the corner thankfully, Kody Timmers offers 10 suggestions for books to add to your spring-break reading list.
