The Valkyries and United Airlines announced a multiyear partnership that will see the company named a founding partner and the official airline of the new WNBA franchise. The Valkyries and United will work together on several initiatives in the Bay Area, including “Soar with Her: Mentorship Program” and “Connecting Communities.” The former will connect young girls with Valkyries players, coaches and leaders in the organization through a season-long mentorship program. The latter will see United provide a local youth basketball team with tickets to an upcoming Valkyries game, a meet-and-greet with a player and a basketball clinic at the Sephora Performance Center. United will also donate $1 for every mile traveled by the Valkyries this season to a local community organization dedicated to getting more Bay Area girls involved in basketball. United and the Valkyries will collaborate on a social content series that will showcase the team during the inaugural campaign (Valkyries).
Valkyries announce United Airlines as founding partner
