Foot Locker and Puma are teaming up to launch the first installment of its new spring style campaign, “Stay in Rotation,” featuring LSU G Flau’jae Johnson. The ad effort was created by Foot Locker and creative agency We Are Social.
The “Stay in Rotation” campaign aims to redefine sneaker culture with a bold, style-driven approach. Foot Locker SVP & Chief Customer Officer Kim Waldmann said the goal of the campaign is to showcase the “limitless avenues of personal style through sneakers and captivate Gen Z who are shaping their ever-evolving style.”
The campaign kicks off with Puma drops, including the Speedcat, Speedcat Ballet and La France shoes. It marks the beginning of a multibrand campaign rollout throughout the spring and summer, including additional talent integrations, products and more.
Waldmann noted that Johnson was the ideal talent to kick off the first installment of the campaign because she represents how Gen Z is “redefining personal expression, particularly within basketball and sneaker culture.”
Waldmann said Foot Locker remains committed to championing emerging talent and deepening collaboration “with our brand partners to bring our assortment to life and authentically connect to the next generation of customers.”
The “Stay in Rotation” campaign will be rolling out across social channels (TikTok, Instagram, Facebook, YouTube), e-commerce, digital and in-store displays, along with community activations in key markets.
Johnson, who was eligible for this week’s WNBA Draft but opted to return to college, has appeared in campaigns with Experian, Powerade, Google Pixel and others. She also was part of a Puma campaign in the fall at the start of basketball season. Johnson is repped by Roc Nation.
