WTA Ventures, the commercial arm of the WTA, has appointed Wasserman to be the body’s sales agency of record. Wasserman’s remit will cover all partnership tiers, with specific attention dedicated to securing a new Premier Partner for the WTA. Wasserman’s Rights Sales division will lead the partnership for the WTA. The division will work collaboratively with Wasserman’s women’s impact and advisory practice, The Collective, to identify prospective partners and bring these opportunities to market. The WTA recently launched a new brand identity, and that, coupled with the new Premier Partner sponsorship package, form part of WTA Ventures’ strategy to drive growth in professional women’s tennis (WTA Ventures).
WTA Ventures hires Wasserman to be sales AOR
