In this week’s SBJ:
- As the WNBA season approaches, SBJ’s Tom Friend details how the Fever’s front office is using the stardom of Caitlin Clark and raising the profile of its roster to create lifelong, generational fans. Metrics around season-ticket sales, viewership, social media engagement and sponsorship show those efforts are producing eye-opening results.
- Catch up on anything you might have missed from the CAA World Congress of Sports in Nashville, from the bullishness of leaders around the sports business despite economic uncertainty to what is top of mind for commissioners to who was seen and heard.
- SBJ’s Joe Lemire describes how U.S. Olympic track athletes are using a motion capture tool -- Video Automatic Motional Analysis or VAMA -- to analyze their biomechanics at the start of races and at top speed.
- K.C.’s T-Mobile Arena has been the site of a TKO Takeover this past weekend with PBR and UFC events taking place Thursday and Saturday and culminating with WWE’s “Monday Night Raw.” SBJ’s David Broughton explains how the TKO Live Events Strategy Team pulled it off.
- Edy Lawson-Jackson and Samira Jackson are the first mother-daughter agent tandem in the NFL. SBJ’s Irving Mejia-Hilario caught up with them to find out how they are building a business in a highly competitive field with few women and even fewer Black women.
