In Milwaukee, Hannah Kirby reported Bucks F Giannis Antetokounmpo and his daughter Eva “teamed up” with Huggies for a new ad campaign and are starring in a one-minute Huggies commercial. A release said that the campaign is “centered around the launch” of the brand’s Little Movers Huggfit 360° slip-on diaper as well as its new Little Movers traditional diaper featuring double grip strips. The release said that to celebrate the partnership between Huggies and Giannis, Huggies “will donate $100,000 worth of diapers” to the Milwaukee Diaper Mission (MILWAUKEE JOURNAL SENTINEL, 5/7).
NEW EVERYTHING: FOOTWEAR NEWS’ Stephen Garner noted Superfeet has “unveiled the ‘next evolution’ of the company with a ‘renewed emphasis’ on serving real world athletes.” The brand introduces a new “logo, refreshed visual identity, and an updated marketing approach.” Superfeet has tapped U.S. sprinter Sanya Richards-Ross to be a Superfeet athlete and partner. In addition to its new look, Superfeet is “set to launch new sport- and work-specific insoles later this year” (FOOTWEAR NEWS, 5/7).
