FIFA President Gianni Infantino said yesterday at the Saudi Arabia-U.S. Investment Forum in Riyadh that the league “is targeting” $1B in revenue from the Women’s World Cup, according to REUTERS. The 2023 Women’s World Cup, hosted by Australia and New Zealand, “broke even after generating more than” $570M in revenue. Infantino said they are looking to have $1B revenue “just with the Women’s World Cup to reinvest in the women’s game.” The next women’s World Cup in 2027 will be hosted by Brazil. Infantino also noted that there was “massive potential for football to generate more revenue outside Europe.” Infantino: “If the rest of the world, in particular Saudi Arabia or the United States of America, would do just 20% of what Europe does in soccer, we (could reach an amount of over) half a trillion (dollars) or more of GDP impact (with our sport).” Infantino added, “Saudi Arabia, by the way, is doing exceptionally good, as well, by creating a women’s league, a women’s national team” (REUTERS, 5/14).
FIFA sets $1B revenue target for Women’s World Cup
