- The Broncos tell SBJ’s Ben Fischer that single-game ticket sales are up 41% over 2024 since the schedules were released May 15, which executives believe is a reflection of a revamped ticket-sales strategy and the team’s first playoff appearance in nine years.
- WWE is working with Montreal-based Seagram’s to launch three canned drinks, marking the wrestling entity’s first licensed ready-to-drink alcohol products, reports SBJ’s Irving Mejia-Hilario.
- UFC is joining the Topps Debut Patch card program, at a time when UFC President and CEO Dana White has been showing an increasing affinity for the collector space, writes SBJ’s Adam Stern.
- Monumental Sports & Entertainment and DXC Technology are extending their six-year-old tech relationship on a multiyear basis and plan to expand its scope in light of MSE’s $800 million transformation of Capital One Arena, notes SBJ’s Rob Schaefer.
- Connecticut Sports Group, the owner of MLS Next Pro expansion club CT United FC, retained Wasserman as the club’s sales agency of record, with eyes on selling naming rights for the team’s forthcoming 10,000-seat waterfront stadium in Bridgeport, reports SBJ’s Alex Silverman.
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