- As the Fever and Sky gear up for tipoff at 8pm ET Saturday (CBS’s first prime-time WNBA game), host Sarah Kustok will assemble remotely with analyst Renee Montgomery and South Carolina coach Dawn Staley for CBS’ first WNBA pregame show at 7:30pm ET, reports SBJ’s Mollie Cahillane.
- Prime Video led a busy auto racing weekend (F1, IndyCar, and Xfinity Series were all in action) with 2.06 million viewers for the NASCAR Cup Series race from Nashville, writes SBJ’s Austin Karp.
- In his weekly Audience Analysis, Karp also notes that Paris Saint-Germain’s 5-0 win over Inter Milan in the UEFA Champions League final on Saturday delivered 2.04 million viewers to CBS, down 12% from Real Madrid-Dortmund last year (that was the best UCL final since 2011).
- NYCFC is commencing the third phase of its premium sales rollout for the under-construction Etihad Park, the club’s nearly $800 million new stadium planned to open in 2027, notes SBJ’s Bret McCormick.
- Wasserman and The Collective, the agency’s women’s-specific advisory practice, signed on as the exclusive commercial sales team for women’s soccer multiteam ownership group Mercury13, reports SBJ’s Chris Smith.
- Multiple sources also tell Smith that SailGP’s U.S. team is raising new investment at a $125 million pre-money valuation.
- GSE Worldwide’s new Brand Consulting, Talent Procurement and Experiential Marketing practice picked up its first big win since launching five months ago by securing a contract with Dick’s Sporting Goods to become its talent procurement agency of record, writes SBJ’s Irving Mejia-Hilario.
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