Prime Video’s NASCAR production “turned out to be one of the most innovative, polished, and downright thrilling broadcasts NASCAR fans have seen in years,” according to Greg Engle of FORBES. From the on-screen Burn Bar that “showed fuel consumption in real time to pre-race packages that felt like NFL Films had invaded the infield, Amazon’s production team didn’t just bring NASCAR into the streaming era -- they took it to school.” The camera work “was sharp” and the graphics “were clean without being intrusive.” The audio mix “made it feel like you were in the pits with a headset on.” As for the pre- and post-race segments, traditional networks “should be looking over” their shoulder as a “new bar has been set.” Viewers and industry insiders “praised the coverage.” Amazon “saw exactly what NASCAR hoped for: a younger demographic tuning in.” The numbers, while “not record-breaking, were right where Prime expected them to be for a first-year foray into a new platform -- solid enough to build on, especially with younger audiences.” Amazon is not talking specifics about its future NASCAR involvement beyond the current deal just yet, but Prime Video Senior Coordinating Producer Alex Strand confirmed that the debrief and development process “will begin immediately” (FORBES, 6/23).
Prime Video delivers innovative NASCAR broadcast in first year
