The Univ. of Georgia Athletic Association and Learfield have launched a NIL partnership designed to create revenue-generating opportunities for student-athletes. This collaboration will function independently from the university as a marketing and NIL agency, using Learfield Impact NIL services to provide student-athletes with unprecedented tools to build their personal brands, connect with sponsors, and earn income beyond traditional revenue-sharing models. This new partnership builds on the work by Classic City Collective, the official collective of Georgia Athletics (Univ. of Georgia).
