Univ. of Colorado football coach Deion Sanders has “partnered with Depend,” the underwear brand for incontinence, after being “diagnosed with bladder cancer and having his bladder removed in May,” according to Brent Schrotenboer of USA TODAY. Sanders mentioned the brand at a news conference in Colorado yesterday, saying, “I depend on Depend, if you know what I mean. I truly depend on Depend. I cannot control my bladder.” Schrotenboer wrote the brand is “often joked about as a sign of old age and embarrassing health issues involving problems going to the bathroom.” Sanders, though, “appears to want to take the shame out of the issue by speaking about it publicly and promoting it.” Sanders: “I am thankful we have a relationship with Depend, and we’re making some other products, trying to make other products to help all of us through” (USA TODAY, 7/28).
Deion Sanders announces partnership with Depend after bladder cancer diagnosis
