Devoted readers will be aware of offseason NFL premium projects at M&T Bank Stadium, State Farm Stadium and Mercedes-Benz Stadium, as well as a slew of touchups at World Cup-hosting stadiums in Dallas, San Francisco, northern New Jersey and elsewhere.
Here are four others that are worth knowing about as the league kicks off the 2025 season this week:
Northwest Stadium
All eyes are on RFK, where the Commanders are trying to build and open a new stadium by 2030, but the team remains at Northwest Stadium for at least another five years in the meantime. Owner Josh Harris has invested $120 million in the existing stadium and the BigBear.ai Performance Center, though, showing the team isn’t standing still while its future is sorted out.
The latest project, the Legacy Lofts, opens this season and is already sold out. The Legacy Lofts encompass 19 new mini-suites with room for eight people, 216 theater box seats and 428 balcony seats. Legacy Lofts tickets feature all-inclusive food and beverage. KSS Architects designed the project.
Lumen Field
During the offseason, the Seahawks converted two 24-person suites at Lumen Field into four glass-enclosed, 12-person Touchdown Suites situated even with the goal line on the stadium’s suite level. Access to the Touchdown Suites -- designed by Gensler and built by GLY Construction -- started at an average of $15,000 per game (they’re sold on a full-year lease) and includes a shared premium lounge behind the four suites. They are sold out.
Each Touchdown Suite is equipped with multiple TVs, heated and cooled seats courtesy of Figueras Seating and dedicated suite attendants. The new suites are the third set of these Touchdown Suites and are a response to continued demand for smaller suites, said VP/Suites and Premium Eric Engberg.
Lumen Field turned 20 years old in 2022, the year the Seahawks kicked off a series of what they called “Fanovation” projects. The team sold out last year’s new premium space, the 1976 Club, and it’s also added more Amazon Just Walk Out locations, taking the total to 15.
NRG Stadium/Soldier Field
I grouped these two together because they’re indicative of the “Official Fan Experience Partner” category’s growth, in which ticketing companies are paying to create a space in a stadium that promotes their brand (and snags them some exclusive ticketing inventory) but has some sort of tangible fan experience perk, too. This has proven to be a clever revenue generating category for NFL teams, who can draw more money out of the ticketing industry without running afoul of their deals with primary ticketing providers.
At NRG Stadium, TickPick put its name on four suites that will be known as the TickPick Skyline Suites, North And South. Ticket packages include field access to take photos, throw passes and kick field goals, as well as in-game appearances by Texans cheerleaders and former players. TickPick did a similar deal with the Jets at MetLife Stadium.
At Soldier Field, it’s another ticket resale company, Vivid Seats, that’s put its name on the Vivid Seats Skydeck as the Bears’ “Official Fan Experience Partner.” Tickets include VIP pregame field opportunities and access to the skydeck, perched at the upper reaches of Soldier Field with an excellent view of the Chicago skyline.
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