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The Business of Women's Sports: Media Rights and Production, 12:30 ET Wednesday

July heralds the first shots in the battle for Kansas bettors

Along with all the minus-signs that you’ll see in the July handle column above, you’ll notice a year-on-year plus-sign that’s worth noting. While most of the populous states were up 10% to 20% vs. last July, Kansas came in with a whopping 42% increase.

Missouri opens in December. Lots of Missourians already are betting in Kansas. The battle for their wallet share, fueled by generous promo offers, has begun.



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