F1 team Aston Martin has “launched a collaboration with Pixar” and its Toy Story film series, “focusing on the overlapping theme of teamwork.” Aston Martin F1 Chief Marketing Officer Rob Bloom said the team is “very focused on fans and new opportunities to engage them.” The collaboration with Toy Story features “limited edition helmets inspired by Buzz Lightyear and hoodies and is part of the team’s I / AM Drops series of one-off collaborations.” Aston Martin’s goal is to “make its exclusive” 112-year-old brand ”more inclusive" (THE ATHLETIC, 10/31).
F1’s Aston Martin collaborates with Toy Story
