- Cynosure | Checketts Sports Capital made a strategic investment in Velocity Sports Partners, the sports investment arm of Alan Pace’s ALK Capital, reports SBJ’s Chris Smith.
- Smith also notes that Bolt Ventures, the family office for sports investor and Harris Blitzer Sports & Entertainment co-founder David Blitzer, led a Series A funding round for Viewture.
- NASCAR is back up to four premier sponsors after signing Hispanic-focused auto insurance company Freeway Insurance to a deal, filling the hole left this year by Geico, writes SBJ’s Adam Stern.
- Three months ahead of the start of the 2026 Milan-Cortina Games, USA Bobsled/Skeleton signed a new agreement with Snowflake that makes the well-known cloud data platform the organization’s “official data cloud provider,” notes SBJ’s Rob Schaefer.
- The T’Wolves are rolling the dice on a relationship with Asmodee for one of the board game publisher’s biggest brands, Catan. These activations include an official Catan night on Feb. 8 and demos and exhibitions of the game on the concourse at Target Center, along with players taking part in social media content. Asmodee worked with WME Sports, the T’Wolves agency of record. (SBJ/Jason Wilson)
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