- During Steve Simon’s 43-year career in tennis, he’s done everything from string rackets to run major tournaments. Now as the WTA chairman retires, SBJ’s Rob Schaefer highlights how Simon guided professional tennis through the good times and bad.
- The Bucks are jumping at the chance to build out their global business, hiring two executives who will pitch sponsorships to international companies. SBJ’s Tom Friend outlines how it all came together.
- SBJ’s Bret McCormick and Irving Meija-Hilario look at the dust-up in Dallas between the Mavericks and Stars, and how their battle over American Airlines Center could signal challenges ahead for other teams that share facilities.
- Fuse cut its marketing teeth in action sports by being a cultural fit for the high-flying athletes and events. Now 30 years in, the agency has expanded its reach and influence throughout sports, as chronicled by SBJ’s Terry Lefton.
- From bobbleheads to fireworks, MLB teams rolled out a multitude of promotions to attract fans last season. SBJ’s David Broughton and Emma James Jimenez recap the old standards and some fresh approaches.
- With the pressure on to generate additional revenue, a growing number of colleges are setting up LLCs to target opportunities. SBJ’s Ben Portnoy talks to the early movers to see how they aim to reach their goals.
This Week’s SBJ: Tennis Ambassador
