In this episode of On Stage, we bring you a joint conversation with Dee and Jimmy Haslam of Haslam Sports, one of the most influential ownership groups in American sports. Recorded on October 2, 2025, at Leaders Week London, this discussion offers an inside look at how the Haslams approach ownership, leadership and long-term community impact across their portfolio: the Browns, Crew and Bucks.
In a thoughtful and candid conversation with BBC Sport presenter Sarah Mulkerrins, the Haslams explore:
- A Unified Sports Vision: How ownership across the NFL, MLS and NBA fits into a broader mission driven by community, culture and competitive success.
- Leadership Philosophy: Their approach to hiring great people, supporting strong leaders and maintaining organizational alignment during both highs and lows.
- Community Responsibility: Why civic pride and long-term social investment are fundamental to their sports ventures.
- Infrastructure & Legacy: How stadium development, fan experience and city partnerships shape the future of their franchises.
- Owning in a New Era: What modern ownership requires, from patience to adaptability to purpose-driven strategy.
This is an insightful and grounded look at how two leaders think about sports not simply as businesses, but as platforms for generational impact.
