Tottenham Hotspur’s Lewis family owners have “given a clear signal that they plan to end the club’s long wait to find a lucrative naming rights sponsor” for their $1.3B (all figures U.S.) stadium, according to Matt Law of the London TELEGRAPH. Failure to land a naming rights deal for the Spurs stadium that opened over six years ago was “one of the major criticisms” of former Chair Daniel Levy. As part of the “sweeping behind-the-scenes changes instigated by the Lewis family,” Alex Scotcher will start as the club’s new commercial director in January, having worked on naming rights deals for clubs Everton and Valencia. Scotcher is joining Spurs from sports and entertainment consultancy firm Elevate, where he was SVP/Global Partnerships for over three years. Tottenham’s failure to land a naming rights deal for the club’s stadium that opened in 2019 has “been blamed on Levy setting the price too high.” Levy “initially wanted a world record naming rights deal” worth $33.4M-a-year for a 15-year commitment that would have earned Spurs $500.5M. Scotcher will report to Tottenham’s CRO Ryan Norys, and it is understood that the Lewis family are “keen to significantly grow the club’s commercial deals, despite prioritising sustained sporting success on the pitch” (London TELEGRAPH, 12/4).
Tottenham signals renewed push for stadium naming-rights deal
