Monday 4:00pm ET....Latest News....49th Parallel
- Super Bowl XLIX Is Most-Viewed Program In U.S. TV History
- Federal Judge Wants More Revisions To NFL Concussion Settlement
- Sapp Arrested For Soliciting Prostitute, Suspended From NFL Net
- Boston To Host Patriots Parade Tomorrow Amid Frigid Temperatures
The Starting Five....
The most-read stories today on SportsBusinessDaily.com:
1) Nationwide's Morbid Super Bowl Ad Around Deceased Child Sparks Controversy, Criticism
2) NBC Sets Record With 49.7 Overnight Rating For Patriots' Dramatic Super Bowl XLIX Win
3) NFL Player Agent Ben Dogra Joining Relativity Sports
4) Katy Perry Enamors Most, But Not All, With Action-Packed Super Bowl Halftime Show
5) Super Bowl Ads Take On More Serious Tone, While Many Spots Rely On Celebrities
Headliners....
Here are tonight’s headline guests on the following talk shows:
| “Late Show” | Jack Hanna |
| “Tonight Show” | Michael Keaton |
| “Jimmy Kimmel Live” | Rob Gronkowski |
| “Late Late Show” | Marion Cotillard |
| “Late Night” | John Oliver |
| “Conan” | Bob Costas |
Notes & Quotes From This Day In SBD History....
2004
"There is so much hype surrounding this event that no matter what they do, you might feel slightly disappointed" – Forbes Senior Reporter Allison Fass , on Super Bowl ads .
