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Megan Hughes Allison’s nontraditional path to marketing
How she rose from Genesco to lead Underdog’s venture arm with a people-first playbook.
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03.01.2026
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There are some of our sponsors that have decided to invest in both sides, but some are investing only either in the men’s side or in the women’s side. The property more and more has its own independent personality.-- FIFA Chief Business Officer Romy Gai, on the the media interest and sponsorship growing for the Women’s World Cup.
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