Closing Bell

Baker Mayfield endorses underwear brand PSD .... Front Row submits winning bid for bankrupt BK Racing 's assets.... Jets partner with Marvel Entertainment on Hulk bobblehead

Browns QB Baker Mayfield Endorses PSD Underwear Brand

Jets Partner With Marvel On Hulk Bobblehead Promotion

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The Jets today formally announced a "wide-ranging partnership" with Marvel Entertainment. As part of the deal, the "first 15,000 fans who go through the MetLife Stadium gates on Oct. 21" for a game against the Vikings "will receive a bobblehead of Hulk standing on a Jets-logoed football field." Toyota is the "presenting sponsor of the entire promotion, dubbed 'Green Out,' and its logo will be on the bobbblehead." Marvel will "work with stadium officials to set the green theme throughout the day, from lighting, to the video board and music." A Hulk character "will be in attendance and Thor will represent the visiting Vikings." This is the "first such deal for Marvel in the NFL" ( SPORTS BUSINESS JOURNAL, 8/20 issue ).

The Jets also recently reached a deal with Def Jam Recordings , another brand decidedly non-endemic to football.

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$80,736  -- Selling price at auction for a horseshoe worn by Secretariat, who won the Triple Crown in '73. The "sale amount is a world record for a horse shoe" ( Louisville COURIER-JOURNAL, 8/21 ).

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It's going to be the model -- once we accomplish it -- that all these schools that have 100-year-old stadiums are going to come look at and try to figure out how we did it, because I think it's going to be really impactful and it's something Gators are going to feel really good about for a long time.
Florida AD Scott Stricklin, on the renovations going into Ben Hill Griffin Stadium.
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