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Great Ideas in Destination Branding
Destination marketing organizations are using clever, unique and effective ways to entice fans to visit their towns, moving beyond banner ads and pamphlets to promote their region.

Destination marketing organizations are using clever, unique and effective ways to entice fans to visit their towns, moving beyond banner ads and pamphlets to promote their region.
I binged it in one night. I thought the storyline was very compelling and a lot of fun, because I could (see) where they were picking at things that we had in the past, whether it was (Olympics) in Sochi or the All-Star Game in Tampa. It was very well done.-- NHL Commissioner Gary Bettman, on his feelings about the HBO Max hockey drama "Heated Rivalry."