MLB Field of Dreams game presenting partner Geico got a big boost on Thursday night, as a tweet posted by MLB tagging the company after Yankees-White Sox generated more than 590,000 impressions and a social value of $14,834. That success is partly due to a brand affinity of 4.33x, meaning MLB fans are 4.33 times more likely to follow Geico than the average sports league follower. Geico has been the official auto insurance provider of MLB since '18 after taking over for Esurance.
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