AstraZeneca is teaming up with golfer Jason Day to "increase the understanding of the important role biomarker testing plays with a diagnosis of lung cancer." The pharma company is collaborating with Day to launch a campaign called "Getting out of the Rough" that targets lung cancer patients and caregivers. The AstraZeneca campaign "features a six-episode video series in which Day is joined by friends from the worlds of medicine and entertainment to discuss and learn about adapting after you or someone you love has been diagnosed with lung cancer." Day's mother, Dening Day, was diagnosed with lung cancer in '17 and died last month (BIZJOURNALS.com, 4/5).
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