CAA has acquired full ownership of the business of CAA-GBG Global Brand Management Group. Financial terms were not disclosed. Prior to the transaction, CAA-GBG had been operated as a joint venture formed in '16 between CAA and Global Brands Group. The business has been newly named CAA Brand Management, and that division will immediately be integrated into the day-to-day operations of CAA. It will be co-led by veteran brand execs Perry Wolfman and Noah Gelbart. CAA Brand Management's more than 160 employees will continue to build and execute innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands.
CAA Brand Management has offices spanning 17 countries, including the U.S., U.K., China, India, Japan, South Korea, Thailand, Indonesia, Philippines, Germany, Spain, Italy, Mexico, Australia and Brazil, among others.
