Bulls VP/Marketing Dan Moriarty said enhanced connectivity and digital options are crucial in reaching fans of the team who may never attend a game. Speaking with Sport Techie’s Dan Kaufman at the State of the Industry conference, Moriarty said: “There’s a data point that we talk a lot about inside the NBA, which is that 99% of NBA fans will never go to a game in the real world. We’re trying to provide them an experience that brings them deeper into our brand.”
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