Daily Digit....

13.8 billion -- Video views for ONE Championship across Facebook, Instagram, YouTube, and TikTok in '21, according to data from Nielsen, giving the MMA promotion a No. 2 ranking in terms of global sports properties. Nielsen found that ONE ranked No. 2 overall in digital viewership in '21, rising from its No. 4 ranking in a '20 Nielsen report. The NBA ranked No. 1 in '21 with 14.5 billion views, and rival U.S.-based MMA brand UFC fell two spots to No. 5, with 6.6 billion views (ONE Championship).



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