Netflix is in a "four-way race" to win the rights to televise F1 in the U.S., which could be worth up to $100M. Netflix will "battle with Amazon, NBC and ESPN, the present rights holder, for the U.S. TV rights, which are available from next season." This would be Netflix’s "first foray" into live sports. ESPN is "keen to keep the contract and would expand its present coverage if it were to win a new deal" (London TIMES, 6/8).