Anheuser-Busch's Stella Artois brand partnered with Wizards F Kyle Kuzma and fashion brand POTR by Yoshida & Co. on a new promotional campaign: “Secure The Bag.” The effort features digital content across Stella’s platforms, in-store signage featuring Kuzma in retailers nationwide and custom, limited-edition “Secure The Bag” 25 oz. cans, each with a unique QR code. To kick off the campaign, Stella is launching a nationwide sweepstakes through Oct. 1 at www.mycooler.com/securethebag, prizes for which include a version of POTR’s “Flex 2 Way Helmet” tote bag, and one grand prize of a $10,000 fashion shopping spree with Kuzma. Custom “Secure The Bag” cans will be rolling out at retailers this month (Stella Artois).
