StubHub is the Official Ticket Marketplace for Stanford Athletics in a new three-year deal announced Tuesday. As part of the deal, StubHub is integrating with Vivenu, a German-based ticketing company that just was unveiled as Stanford Athletics’ new primary ticketing distributor. The tie-up will make one-click listing of tickets on StubHub available to Stanford season ticket members. Stanford will receive analytic data support and audience insights from StubHub to help the athletic program reach new buyers, drive demand from existing users, build stronger pricing strategies, and, ultimately, increase attendance. The deal also has a sponsorship component in which the ticketing resale company will help generate revenue for student-athletes.
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