Sports industry execs feel that the fragmented nature of the Hispanic market and limited expertise are the main challenges that brands and sports properties face in Hispanic marketing, according a Turnkey Sports Poll conducted in June. Forty-five percent of execs polled said they felt a fragmented Hispanic market was the biggest obstacle, while 26% said it was limited expertise. Fifteen percent of respondents said that inadequate marketing dollars were a main challenge. Execs were also asked which pro sport they believed has the most to gain by targeting the Hispanic market, with 35% percent of execs saying MLB and 34% saying MLS ( THE DAILY ).
|
Which of the following do you think is the main challenge that brands and sports properties face in Hispanic marketing? |
|
| RESPONSE |
%
|
| Fragmented nature of Hispanic market |
45%
|
| Limited expertise |
26%
|
| Inadequate marketing dollars |
15%
|
| Language barriers |
6%
|
| Not sure/no response |
8%
|
|
Which pro sport do you believe has the most to gain by targeting the Hispanic market? |
|
| LEAGUE/SPORT |
%
|
| MLB |
35%
|
| MLS |
34%
|
| NFL |
8%
|
| UFC |
8%
|
| NASCAR Sprint Cup Series |
5%
|
| NBA |
5%
|
| Professional golf |
1%
|
| NHL |
0%
|
| Izod IndyCar Series |
0%
|
| Professional tennis |
0%
|
| Not sure/no response |
4%
|
