Hornets' Arena Changing Name To Spectrum Center Following Charter's Purchase Of TWC

The Hornets will be changing the name of their arena to the Spectrum Center "following Charter Communications' purchase in May of Time Warner Cable, Charlotte's dominant cable provider," according to Katherine Peralta of the CHARLOTTE OBSERVER. Spectrum is Charter's "digital brand that provides TV, Internet and voice services." Hornets President & COO Fred Whitfield said that the name change is "slated to take place before the season starts." The new name will "appear all over the arena, including on the new scoreboard, on the court, on exterior signage and in smaller spots like business cards and letterhead." The Hornets are also in the process of adding a new $7M scoreboard that "will bear the arena's new moniker." The Spectrum Center name will make Philadelphia sports fans "recall the Spectrum," the former home of the 76ers and Flyers ( CHARLOTTE OBSERVER, 8/17 ).