Von Miller Debuts In New Old Spice Commercials Featuring Offbeat, Comical Tone

Broncos LB Von Miller is the "new NFL Old Spice guy," making his commercial debut yesterday in new spots from Wieden + Kennedy, according to Jack Neff of AD AGE. In the new "Unforsweatable" ads, Miller "builds his own road to the game, hand-crafted asphalt and all, in 'The Road,'" which debuted online yesterday and will on TV during Sunday's CBS broadcast of Colts-Broncos. In "Be Harder," which also debuted online yesterday and will be joining the TV rotation mid-season, Miller "looks to answer the question of how, if Old Spice Sweat Defense keeps him from sweating, will he still know if he's working hard enough?" The spots "are directed by Australian rugby fan Steve Rogers" ( ADAGE.com, 9/13 ). In Denver, Joe Nguyen wrote the spots are "offbeat and quite absurd" ( DENVERPOST.com, 9/13 ).