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Winner Winner: Fox Gets Biggest MLB Game Audience Since '91, Best World Series Since '04
Fox averaged 23.4 million viewers for the seven-game Cubs-Indians World Series, the best average for the Fall Classic since the Red Sox swept the Cardinals in ’04 (25.4 million viewers). It is also the first World Series to average over 20 million viewers since the Red Sox ended their 86-year title drought in ’04. Fox’ average for this year’s series is up 60% from the five-game Royals-Mets World Series last year and up 70% from 13.8 million viewers for the seven-game Giants-Royals matchup in ’14. Cubs-Indians saw gains among younger viewers, including those ages 12-17, where Fox had its best audience since Red Sox-Rockies in ’07. Fox’ audience still remained slightly older compared to some other properties, as the audience among males 18-34 for the World Series was 39% lower than what the Cavaliers-Warriors NBA Finals drew last season ( Austin Karp, Assistant Managing Editor ). Fox said that the World Series ratings "propelled the network into first place" among adults 18-49 for the current TV season. But ADWEEK's Jason Lynch noted that number will "begin to erode, now that baseball has ended" ( <a href="http://www.adweek.com/news/television/cubs-game-7-win-looks-be-most-watched-world-series-game-25-years-174424" target="_blank">ADWEEK.com, 11/3</a> ).
