A new American Family Insurance spot features Texans DE J.J. Watt "talking about his journey from a small-town guy" to the NFLer he is today, according to Jordyn Noenning of the MILWAUKEE JOURNAL SENTINEL. A "large chunk of the commercial" was shot at Pewaukee High School in Wisconsin, where Watt went to school. Watt has been an American Family Insurance brand ambassador since '15 and is "contracted to work with the Madison-based company" until '19. The video was "originally shared on the American Family Insurance Facebook page on Sept. 13." The spot was "created for social media platforms" ( JSONLINE.com, 9/18 ).
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