Legends named longtime NFL licensing exec BOB O'KEEFE to the newly created position of Senior VP/Merchandise Operations & E-commerce Strategy. O'Keefe previously worked at Fanatics for nine years until his departure in May ( SPORTS BUSINESS JOURNAL, 11/4 issue )....Basketball coach and front-office agent BRET JUST has joined WME after leaving CAA Sports last month. He will continue to represent both college and pro coaches, as well as NBA front-office execs, while working across broader initiatives in WME's sports department ( Liz Mullen, THE DAILY ).
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