NBA Commissioner Emeritus David Stern is "all in" on legalized sports betting, believing that it "will be a boon for leagues" in the years to come, according to Neil Best of NEWSDAY. Stern said, "They'll be able to attract new viewers, which historically you can't, because they're not really viewers, they're bettors. But they're going to count. And it will cause others to stay longer (watching games), which is good for ratings." Best noted one of Stern's ventures is called "ShotTracker," which "provides real-time data that can be used by coaches to improve performance, by media outlets to tell stories and, yes, by bettors to gather potentially valuable information." Stern: "I'm fascinated that sports betting is actually going to be here, and I'm curious about where it's going to take us and what's going to be important" ( NEWSDAY, 11/7 ).
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