Burton Snowboards has "come up with a unique way to celebrate the life" of late Founder JAKE BURTON CARPENTER, who passed away last fall, according to Jean Palmieri of WOMEN'S WEAR DAILY. Burton has "created the inaugural 'A Day for Jake' event where 13 resorts around the world will offer free tickets on March 13 to snowboarders who pre-register on a newly created web site of the same name." Several of the resorts also will "offer special Learn to Ride packages to anyone who wants to learn to snowboard on that day." In honor of the event, the Burton offices and stores "will be closed on March 13" (WWD.com, 2/26).
Burton Honors Late Founder In Free Snowboarding Event Next Month
