Popeyes is making its first splash into esports, signing a deal with the Chicago Huntsmen of the Call of Duty League. Terms of the deal were not disclosed, but Popeyes will get assets including a chest jersey patch that players will wear during competition, along with digital and social media integration on Huntsmen channels. That starts with the QSR chain being title sponsor of the Huntsmen’s six-team Call of Duty: Warzone exhibition tournament that it will stream this weekend. The parties are looking into the possibility of getting special Huntsmen menu items and other features added to Popeyes official app. The deal, which Scout Sports & Entertainment brokered, has been in the works since before the coronavirus pandemic began.
For more on this story, please see The Esports Observer.
