USC hires Altius Sports Partners to handle NIL needs

USC has hired Altius Sports Partners to develop a comprehensive program to aid the school and its athletes with NIL guidance. USC was one of the first schools in the country to announce its NIL program called BLVD Studios last October. It is what the school considers an in-house creative lab to help inform USC athletes on their commercial rights. USC represents Altius’ first client in the Pac-12. Altius CEO & Founding Partner Casey Schwab graduated from law school at USC.