Nike this year remains the "leading apparel brand for teens," while also holding down the spot as the "No. 1 footwear brand" in the category, according to Piper Sandler’s 42nd Semi-Annual Generation Z Survey. The survey was sent to 10,000 teens across 44 U.S. states, with an average age of 15.8 years. Some key findings from the survey:
- Video games "are 8 percent of teen wallet share vs. 10 percent" last year, while 52% "expect to purchase a NextGen console."
- Teens spend 32% of their "daily video consumption on Netflix followed by YouTube (30 percent)."
- Cash is "king for teens as top payment method followed by Apple Pay."
- Nine percent of teens "claim to have traded cryptocurrency," with 78% of those being male (SBGONLINE.com, 10/5).
