If the past 18 months have taught us anything, sports fans are dynamic and the way they consume and engage with sports is constantly evolving. If you’re trying to reach those same fans, you need to be able to flex and shift your strategies to engage them.
Launched in 2019, Sportradar’s ad:s division was built from the ground-up to cater to the advertising and marketing needs of stakeholders within the growing sports betting industry. It has made incredible strides over the past three years, including the creation of a proprietary demand side platform (DSP) for sports betting and the acquisition of Fresh Eight to deepen dynamic creative capabilities. Fast forward to today and ad:s is diving head first into emerging ad platforms, like digital out of home (DOOH) and connected TV (CTV), which are opening new avenues for customization and more meaningful engagement opportunities across all mediums.
Watch the full session below:
Featured speakers
Mike Smith | Head of Advertising, US, Sportradar
