💳 Introducing Tap + Go, the European first-to-market frictionless customer experience for stadia, with @LCFC's King Power Stadium the first to benefit from the innovation.
— Levy UK + Ireland (@Levy_UK) August 3, 2022
Premier League club Leicester City unveiled its new Tap + Go frictionless marketplace at King Power Stadium, an effort in partnership with concessionaire Levy UK + Ireland and autonomous retail provider AiFi. King Power Stadium is the first in Europe to implement the technology. Guests tap a payment card upon entering the store, pick up their items and walk out of the gates onto the concourse, where their card will be automatically charged. Utilizing frictionless technology, Tap + Go is operated via AiFi’s AI-powered shopper tracking, which recognizes the products being selected by customers before adding them to a virtual basket. Facial recognition is not needed, ensuring complete anonymity. Checkouts are replaced by the installation of fully contactless payment terminals connected to digital barriers upon exit. Levy UK + I is the British/Irish vertical of Levy, which deployed an AiFi autonomous checkout store at the Lions’ Ford Field in late 2021. California-based AiFi also partnered with Verizon on an autonomous checkout store at Miami's Hard Rock Stadium.