Lakers F LeBron James appears in a new national AT&T ad campaign in which he is presented with a deal on the new iPhone 14 Pro, but says he will not accept it unless the deal is made available to everyone on every iPhone. AT&T says the spot highlights that it offers everyone its best deals on the new phone and that James, known for giving back to his community and peers, is on brand in that he would only accept an attractive deal if it were offered to everyone. The ad campaign will run nationally in broadcast, digital and audio platforms, starting Friday and running through the fall in programming across NFL, college football, NBA, U.S. and Mexican soccer and more.
See some behind-the-scenes footage from AT&T's shoot:
