The “most expensive race” this midterm “isn’t for an elective office -- it’s for an issue: sports betting in California,” according to Dumenco & Brown of AD AGE. There are two different ballot initiatives -- Proposition 26 and Proposition 27 -- on the ballot in the Golden State “related to sports betting.” The latter is a “measure to allow online sports betting,” while the former has to do with “legalizing sports betting on American Indian lands, primarily at casinos.” More ad dollars have been spent (or booked) for (and against) Proposition 27 “than for any other contest.” According to Ad Age Datacenter’s analysis, combined spending on pro- and anti-advertising for both 26 and 27 “now totals” $314.3M. Big national brand marketers in the gambling space -- DraftKings, FanDuel and BetMGM -- “have been pouring money into the coffers of the pro-27 groups” (ADAGE.com, 9/29).
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