The Drone Racing League is activating around the start of the MLB postseason by launching a new campaign with New Balance and Mets SS Francisco Lindor, an ambassador of the shoe brand. A new drone video spot, shot in high-speed FPV (first person view) by DRL pilot NURK, captures Lindor during batting practice at Citi Field. The tie-up is the latest pro sports collaboration for the DRL ahead of its 2022-23 season starting this month. The league has also released content from Yankee Stadium and in conjunction with the NWSL Gotham FC. There will be more content around Lindor and New Balance on the way, and it will be featured heavily on DRL’s TikTok, according to DRL SVP & Head of Partnership Development Ari Mark. The DRL started discussions with New Balance earlier this year, leading to the tech-centric showcase of the brand’s apparel and athletes.
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