Lightning stars Stamkos, Hedman appear in new MassMutual ad

MassMutual during last night’s NHL coverage on ESPN debuted a new ad starring Lightning C Steven Stamkos and D Victor Hedman that features a “satirical take on youth sports and financial planning,” according to David Cohen of ADWEEK. The ad, titled “Baby Skates,” comes via Grey, N.Y., and is part of the insurer’s “Uncomfortable Truths” campaign. Stamkos in the spot is “pressuring Hedman to start thinking about getting his child into youth sports early in order to avoid worrying about how he is going to pay for college.” The spot will continue to air on ESPN as well as on TNT, NHL Network and the league’s social and digital outlets (ADWEEK, 10/11).



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