In Portland, Demi Lawrence wrote area basketball players Jackson Shelstad and Sofia Bell are the first high school athletes in Oregon to "sign an endorsement deal under new name-image-likeness rules," as they now will promote apparel company Portland Gear. Both athletes will attend the Univ. of Oregon next year. On Oct. 10, the Oregon School Activities Association voted to "allow high school athletes the same benefits" as college athletes regarding NIL. This makes 18 states that "allow high school students to sign NIL deals" (BIZJOURNALS.com, 10/20).
REPPING THE BRAND: In Hartford, Lila Bromberg wrote UConn G Caroline Ducharme is now a brand ambassador for Moolah Kicks, the first basketball sneaker brand "built exclusively for women." Alongside WNBA Indiana Fever G Destanni Henderson, Ducharme will "help the brand launch its new Neovolt Pro sneaker this week." She "won’t be able to wear Moolah Kicks on the court for the Huskies this season, though," as UConn is a Nike school (HARTFORD COURANT, 10/20).
The first and only WBB brand, @moolahkicks announces launch of its Neovolt Pro model, with @IndianaFever G @dh3nny and @UConnWBB G @c_ducharme3 serving as brand ambassadors.
— AllThingsWNBA (@AllThingsWNBA) October 20, 2022
Now available in 4 classic colorways exclusively at @DICKS retailing at $125.
For women, by women 👏🙌 pic.twitter.com/z56R1htqpF
