Chiefs QB Patrick Mahomes is starring in a new Coors Light commercial, and since NFL players "can’t promote beer,” the beermaker “introduced a Coors Light Bear, who pals around” with Mahomes in the spot, according to Pete Grathoff of the K.C. STAR. The spot is very "tongue-in-cheek." Mahomes says, “It’s no secret how much I love Coors Light Bear. From kicking back after a long day, to finding a moment of chill on the golf course, I always enjoy time with Coors Light Bear.” Coors Light is “selling a small number of bear-shaped golf club covers” at the company’s website from Thursday to Sunday and again on June 25. They cost $15, and “proceeds go to Mahomes’ 15 and the Mahomies Foundation.” Fans also can “enter to win a bear club cover signed by Mahomes” (K.C. STAR, 6/15).